How to promote online stores on the web?

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How to promote online stores on the web?
Fashion advertising/Fashion marketing

When creating a mail-order store, it is worth taking care of its proper promotion on the Internet, which will allow it to reach the widest possible audience. An additional advantage will be reaching customers who are directly interested in the offer offered by the store. For this purpose personalized advertising and positioning have been created.

What to pay attention to when creating an online store?

Before deciding to start an online business, it is worth doing proper research in order to learn about the needs of customers, the size of the market and potential competitors. Understanding the industry will allow you to estimate the opportunities and threats, as well as to specify the direction of action. When creating a store, it is extremely important to focus both on the visual aspect of the site (ux), its content and technical SEO of the site. An extremely important aspect is also promoting the website against the background of other companies in the same industry, which will allow it to stand out from theirs, but it is mostly about the CMS choosing process like SEO Wix or others .

It is worth investing in proven technical SEO operations, for example with the support of an SEO agency. Technical SEO Activities aimed at optimizing the website for the requirements of search engines. Their scope depends on many factors, including the type of products offered, the size of the store or the area of activity. Decisions made before the start of the activity, such as the choice of the name of the store, server, graphic and UI design (ux) or sales platform, also have an influence on the positioning. For this reason, it pays to work with SEO specialists even before you open your website.

What is actually SEO for online stores?

When setting up a new online store, it is worth ordering a SEO and UX audit at the very beginning of its operation. This will allow you to determine the strengths and weaknesses of the website and choose the direction in which to act. Search engine algorithms are variable and not fully understood, so positioning should be carried out regularly, preferably once a year. Unfortunately, you have to be patient, because you have to wait a bit for the effects, usually optimization brings results in the form of increased number of visits, and thus sales, after a few months. 

Store positioning for the WIX platform

SEO Wix is a platform developed in such a way as to allow comprehensive positioning of a store. It is a secure system with many useful functions, such as integrating wholesalers with supplies or linking to auction portals. SEO Wix positioning is extremely easy because this platform is completely optimized for SEO. Its solutions allow you to use a wide selection of tools designed to support your store’s marketing activities. Thanks to its ease of use, it is an ideal solution for people who are just beginning their adventure with e-commerce. On the other hand, experienced sellers will appreciate WIx for its multitude of functions and solutions aimed at speeding up processes in an online store.

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  • Jacob Cruise 11.08.2022

    There is a lot of talk about SEO audit, but few people mention UX audit. However, UX should not be forgotten as it has a huge impact on the effectiveness of positioning. Taking care of the visual aspect of the site (UX) should be a part of SEO. Attractive design can improve User Experience and encourage your audience to visit your website. It also has a huge impact on positioning as it will make users recommend you, and enable you to get backlinks. Google will surely appreciate it and rank you higher in the search results.