Clothing store positioning – step by step

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Clothing store positioning – step by step
Fashion advertising/Fashion marketing

Clothing industry is one of the most competitive, so it is worth taking care of digital marketing strategy ecommerce, for example with checked and considered as best Cleveland SEO, thanks to which you can increase your visibility on the Internet. This will surely translate into higher profits.

Undoubtedly, every owner of a clothing company dreams about his or her store appearing highest in the search engine and being the most visited. This dream can be fulfilled, you just need to take care of proper positioning of both the website and the store.

Search Engine Optimization (SEO) is based on optimizing content for the needs of search engines. A properly positioned website will appear in top positions in search results.And how to position a website? Definitely not by Yourself if experience does not allow you to do it. Look how many SEO companies just waiting next to You to help with positioning – SEO services Dallas, best Cleveland SEO agency, each of them lends a hand when You need it.  Anyway, first of all you should focus on such activities as:

  • preparing digital marketing strategy ecommerce concept 
  • selecting keywords,
  • creating interesting and unique content,
  • taking care of a clear and simple page layout,
  • optimizing meta tags,
  • linking – external and internal.

How to position a clothing store?

 Step 1: Determine content

When creating a website for your fashion store, first determine the scope of business. This will make it easier for you to choose the right keywords. They are extremely important from the perspective of Your digital marketing strategy ecommerce plan because if you choose them correctly, you will get more traffic to your website. If you are not sure if the keywords are relevant enough, you can use tools such as Google Keyword Planner or Google Trends.

In addition to keywords, you should also choose so-called long tail phrases, which are longer and more specific, for example “dress for a wedding”. You can weave them into product descriptions or blog articles, among other things.

Step 2: Create unique content

People who visit your website and store will want to read industry and expert articles that will help them make choices or tell them how to wear and match an item. And even if you’re primarily in the business of selling clothes, make sure your site has unique content – both category and product descriptions, as well as expert articles. A good idea is to create a blog, on which texts will be regularly posted. Such additional activities, seemingly not directly related to sales, increase traffic to the website, which may translate into higher profits.

Step 3: Remember about technical issues in SEO

When creating an online clothing store, pay attention to technical factors as well. Best Cleveland SEO agency pays attention to keep an eye on:

  • website loading speed,
  • linking within the online store structure,
  • SSL certificate,
  • page code for Google robots.

It is also worth taking care to optimize robots.txt files, adaptation to mobile devices and appropriate URLs. Technical issues also depend on the choice of store platform.

Shoper platform – advantages and disadvantages

SEO services Dallas want to tell you a bit about the Shopper. Shopper belongs to the store platforms based on SaaS model (software as a service). It works well for small and large e-shops. The platform allows you to create, organize and maintain an online store.

The advantages of this platform include:

  • possibility to use a trial version,
  • Polish language version,
  • low subscription prices, ranging from several dozen to several hundred PLN per month (depending on additional options),
  • availability of many additional functions,
  • intuitive administrative panel,
  • simple configuration.

In turn, as the disadvantages of many consider:

  • SaaS model,
  • availability of some functions only in more expensive packages, for example, integration with Allegro and Facebook.

And how to position an online store on the Shoper platform? SEO services Dallas admit that platform allows you to perform the standard optimization activities mentioned above, such as adding and formatting content, maintaining a blog or setting up 301 redirects, etc. In addition, the SEO Shopper package offers the help of specialists who can support and suggest solutions tailored to our store.

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  • Martin Bready 21.07.2022

    I know from experience that building a clothing store image without SEO is a road to nowhere. From the beginning, it’s best to work with SEO specialists, because in this sector, the competition is just relentless, and with the rest, they have been doing the same thing for a long time. SEO for a clothing store should be based first and foremost on segregated target audiences, without that, not a move. It’s not easy, but if you have the enthusiasm and hit a good SEO agency, you may be able to get a favorable position, after all, anything is possible!